Developing the voice of Cesar’s Way
Whispering the message means you must become a master. For 12 years I was part of the core team in charge of formulating the essence of the Cesar Millan brand. Our job was more than just promoting a hit TV show. Instead, our priority was to give
The Science of Going Viral
Successful Video Marketing Is Still About Good Storytelling In an age where video is king, the medium itself is no guarantee of success any more than hiring an expensive camera crew will result in a good outcome. The key to a good video campaign takes planning, while also
Looking beyond the sale
The key to e-commerce success is good content. When I was hired to help Cesar Millan in 2005 to sell a few DVDs online the idea that it would take more than a functioning online store to launch an online buisness was not yet common knowledge. In
“George is one of the most resourceful, hard working and committed people I know. He is a utility player who does whatever it takes to get the job done. As the manager in charge of re-launching the Cesar Millan e-Commerce website, he drove the strategy for SEO and content, oversaw the wireframes and designs and completed all the development work on time and within budget. The new site resulted in significant improvements in traffic, conversion and retention. Anyone would be lucky to have such a talented and passionate person on their team.”
“It was my pleasure to work with George during the most exciting years at Cesar’s Way Inc. George originally managed all of the digital properties and when I took that role, he took on responsibility for video production. He did a fantastic job producing everything from short social videos to complete, broadcast quality DVD programs. He is obsessed with quality, a very talented editor and runs a tight set.”
George has been making quality films and creative videos for close to two decades. When I met him in the early 2000s he was working on short films, longer screenplays and assorted professional freelance work. Furthermore, he also started a film Festival and mentored younger filmmakers. The man has always been focused and only gets better by the year. George Gomez is the real deal.
Let’s Awaken Creativity!
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Do you have a question about any of my work? Or better yet, do you have a project that you would like to execute together? Please don’t hesitate to get in touch. I will get back to you in a timely manner. Most inquiries are answered in 24 hours.
