The key to e-commerce success is good content. When I was hired to help Cesar Millan in 2005 to sell a few DVDs online the idea that it would take more than a functioning online store to launch an online buisness was not yet common knowledge. In the case of Cesarsway.com, the
Successful Video Marketing Is Still About Good Storytelling In an age where video is king, the medium itself is no guarantee of success any more than hiring an expensive camera crew will result in a good outcome. The key to a good video campaign takes planning, while also taking advantage of the moment.
Whispering the message means you must become a master. For 12 years I was part of the core team in charge of formulating the essence of the Cesar Millan brand. Our job was more than just promoting a hit TV show. Instead, our priority was to give rise to a brand that
