In an age where video is king, the medium itself is no guarantee of success any more than hiring an expensive camera crew will result in a good outcome. The key to a good video campaign takes planning, while also taking advantage of the moment. It means being ready to ride the wave while also knowing that quality and care will win out any short-term boost in popularity. Video is about storytelling, and good storytelling is about building trust between you and your audience. Trust creates engagement. And the only way to hold on to that engagement is with good follow through. Before you know it, you have gone further than you ever thought.