First as Head of Development for Cesar Millan, Inc. and then as Director of Video Production for Cesar’s Way, Inc., I always promoted strategy decisions that were based on a holistic approach to the companies’ core mission. Each year as we build the business I made sure that all copy, images, ads, banners, video, shopping experience, navigation and site layout were founded on a technological infastrure that was flexible enough to adapt to keep up with growth and change while continuing to improve user experience. This allowed users to navigate through a multiuniverse that promoted connectivity, community, and engagement. The result became a robust fan base that spend hundred of hours engagement on an ongoing basis surpassing all expectations. The foundation I built was used for the next 10 years giving birth to a economic boom to the company that produced hundreds of online artilces, a thriving direct to consumer product line, yearly worldwide live tours and workshops, thriving social media channels, and the prefer method for engaging with the Dog Whisperer and Cesar 911 TV shows. This is how Cesarsway.com became to be known as the WebMD of dog behavior.